News & Insights

ProWein 2025 wraps: Three key takeaways from a smaller, yet still impactful show

Ferovinum, the fintech company specifically built to serve the wine and spirits industry, is firmly setting its site on one of the biggest global wine and spirits trade fairs as it heads to Düsseldorf, Germany to participate in ProWein 2025 on 16th - 18th March, 2025.

After attending the WSWA in Denver and Wine Paris 2025, Ferovinum looks to ProWein following a busy and exciting start to 2025.

Ferovinum’s Director of Spirits, Gregor Mathieson reports back on the trends and topics shaking things up at this year’s leading international trade fair for bars and beverages.

The round was led by Notion Capital, a leading European SaaS and Cloud investment firm, whose General Partner Jos White will join the Ferovinum board. The oversubscribed round also has participation from Shapers VC, Semapa Next and Ferovinum’s existing shareholder group.

No one in the Scotch and Irish whisk(e)y industry can rest on their laurels this year when it comes to routes to market in 2024. There are major changes afoot, and a new landscape of risk and opportunity that demands fresh thinking. In the final report from Ferovinum’s Whisk(e)y Think Tank, we list five of the biggest trends to inform your planning in 2024.

Consumers: the most important people in any business. Figuring out their behaviour and understanding the trends, tastes and changing needs that drive it are always a priority in the drinks industry. So how can whisk(e)y brands stay a step ahead and deliver products into market that hit the consumer sweet spot? Here’s the read from Ferovinum’s Whisk(e)y Think Tank at the end of last year.

We have some exciting news to share today. Ferovinum has agreed a new £2 million plus funding package with Holyrood Distillery: one of the pioneers of Scotch whisky's dynamic new wave (and a business that the whole industry is watching closely!)

How will distilleries cope with production challenges in 2024? Wood and energy remain the two big headaches, but what lies behind these issues – and how is the industry re-calibrating to address them? In part two of our insights series from the Ferovinum Whisk(e)y Think Tank, we get the inside track on six of the most pressing topics for whisk(e)y makers this year.

If you want to know what lies ahead for whisk(e)y businesses in 2024, ask the people who work in the industry: the ones with their boots on the ground, not the consultants with their finger in the air. Last October, the Ferovinum team gathered an expert and diverse group of these very people from both the Scotch and Irish industries for a fascinating afternoon of debate and discussion at our first ever whisk(e)y ‘Think Tank’.

As our first team member based in the U.S., Kirsten will lead Ferovinum’s expansion into this new market., opening up exciting opportunities to offer enhanced services to our clients on both sides of the Atlantic.