Built for the bold.

The drinks industry has always been shaped by pioneers — those who saw the rules and rewrote them.

Fero is building the modern infrastructure for the next generation of makers, movers and sellers redefining how the industry flows.

A Japanese chemist who crossed the world to learn Scotland’s secrets, Masataka Taketsuru mastered the art of whisky and brought it back to Japan. His dedication and passion built Japan's whisky industry — proving that precision, patience, and a little rebellion could transform an entire industry.

Ruling from Alexandria, Cleopatra knew that trade was influence. Her royal decree granting tax-free wine imports wasn’t indulgence — it was strategy. By turning commerce into diplomacy, she made wine the lifeblood of empires and secured Egypt’s place at the table.

During Prohibition, alcohol went underground — but ambition didn’t. Hidden distilleries and speakeasies formed a shadow network that kept supply alive. Even when the rules said stop, the pioneers of the drinks trade kept the world flowing.

The drinks industry has always belonged to the bold.
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From the chemists, queens and craftsmen who changed the world — to today’s creators scaling new heights.
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But too much of the industry still runs like it’s stuck in Prohibition — slow, costly and full of barriers.

Fero exists to change that.
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We’re building the system the industry's needed for decades — where money, movement and momentum finally flow together.

Money. Movement. Momentum.

Fero's three pillars powering the modern drinks industry.

Money.

We unlock working capital tied up in stock — so producers and businesses that move drinks across town or across the globe, can grow faster.

Movement.

We simplify operations, freight and warehousing into one connected network. So drinks companies can focus on creating or finding exceptional liquids and bring them to the masses, instead of solving a complex logistics equation.

Momentum.

We give ambitious producers, brand owners, suppliers and merchants the data, tools and partners to keep scaling without friction.

Meet the people behind the flow.

We’re a team of drinks industry experts, analysts, financiers, entrepeneurs and operators — united by a shared obsession: making the drinks industry work better for everyone who pours their life into it.

Mitchel Fowler

Founder & CEO

Originally from the Hunter Valley, Mitch has over 14 years structured finance and investment banking experience focusing on commodity supply chain financing solutions, hedging and project finance.

Daniel Gibney

Founder & CFO

Dan has over 15 years corporate finance and debt advisory experience helping companies and governments raise, re-organise and restructure debt.

Jos White

Board Member

Jos is an entrepreneur turned investor and currently a partner at Notion Capital, a venture capital firm invested in Ferovinum focused on B2B SaaS/Cloud. He co-founded, built and exited three businesses including MessageLabs was acquired by Symantec in 2008 for $700m.

Daniel Cobley

Board Member

Dan spent 8 years at Google, running European marketing and then the $5Bn UK and Ireland business. He is the co-founder of ClearScore (20 million users) and Salary Finance (5 million reach), and is an investor, advisor and board member to Ferovinum.

Trusted by the industry

Trusted by 600+ producers, distributors, and retailers across 30+ markets.

Partner with us.

Whether you make, move, or finance great drinks — let’s build what’s next, together. From funding and fulfilment to scale, we’re here to help you grow without friction.

Get Started

Join us.

We’re always looking for great people who want to build, create, and make an impact. If you’re driven by purpose and love the pace of progress, you’ll fit right in.

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