Agencies, Wholesalers & distributors

Built for the movers. Powered for scale.

You are a mover and the backbone of the drinks trade. Whether you are an agency, wholesaler or a distributor, you need cash flow to act on opportunities — with flexible working capital and our supply-chain technology you can finance stock and keeping goods flowing so it drives growth, not gathers dust.

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Trusted by the makers, movers and sellers shaping the drinks industry.

Flow with Fero.

Funding, Logistics, Operations and Workflows optimised for the movers of the drinks trade. You want to capture the economy-of-scale benefits of placing bigger orders from your suppliers, but are also balancing that with working capital requirements needed to bring exceptional drinks to customers. It's a tight rope you are walking, slowing you down.  

Funding

Act fast. Hold less. Win more.

Access the stock you need, when you need it, without restricting your liquidity. Fero gives you the flexibility to move on big orders, limited allocations and seasonal runs, while keeping working capital focused on sales and marketing.

Fund purchase orders or allocations instantly

Reduce stock exposure and free up working capital

React quickly to supplier or market demand shifts

Stay asset-light, scale-ready

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“The Fero system is absolutely ideally suited to our businesses. Once we had the account setup we had access to capital within a day”

Alex Bruce

Managing Director

Logistics

Trade moves fast — so should your business.

We handle settlement, reconciliation and reporting, giving you the tools to say yes when opportunities arise, close deals fast and keep cash flowing through every transaction.

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“Thanks to Fero, Sipwell was able to pursue major duty-free listings with confidence — unlocking a high-margin channel most brands only dream of”

Calum Lawrie

Co-Founder

Operations

Run leaner.
Stay in control.

Streamline supplier coordination, freight and warehousing — so you can have stock at the ready, fulfil orders, manage movement, negotiate better pricing and deliver faster without adding overhead or heavy costs.

Centralise your product movement in one platform

Automate bookings and avoid costly bottlenecks

Full visibility from supplier to shelf

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Workflows

WORKFLOWS. Every link, working as one.

From producer to purchase order, Fero aligns the entire ecosystem — giving retailers real-time oversight, automated reconciliation and the operational agility of a fully connected network. So you can focus on finding the next hottest product, rather than dealing with the headache of trying to get on shelf.

One view across all suppliers and fulfilment partners

Automated settlement and inventory reconciliation

Turn fragmented supply into intelligent flow

Workflows in action