Get in touch

Company business model

Company turnover last year (in GBP)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Retailers & Merchants

Built for retailers.
Powered for scale.

Whether you're a major retailer or smaller independent merchant — you are the gateway to the hearts of consumers. You need a smarter supply chain, a more efficient, predictable flow of product for growth.

Trusted by the makers, movers and sellers shaping the drinks industry.

Flow with Fero.

Funding, Logistics, Operations and Workflows optimised for the retailers and merchants of the drinks trade. The complexity, capital and scale required to bring hidden gems to shelf economically is challenging.


Funding

Increase optimisation.
Decrease complexity.

Fero’s working capital and supply- chain tech platform helps retailers and merchants reduce procurement friction and strengthen supplier relationships.

By enabling funding further up the supply chain, inventory arrives on time, in full and potentially with better economic unit costs — without adding financial strain downstream.

Secure reliable, funded suppliers across your network
Reduce out-of-stocks without increasing working capital
Build resilience through supplier-side finance
Improve cashflow predictability across purchasing cycles
Learn about funding

Logistics

Increase efficiency and innovation.

When your supply moves through Fero, your inbound logistics get lighter, smarter and easier to manage.

Fewer deliveries. Fewer touch points. Fewer operational hurdles. Better utilisation of every route and warehouse, as well as improved economies of scale.

Reduce congestion & inbound scheduling
Lower emissions & enable faster throughput
Improve visibility across complex supply networks
Explore logistics

Operations

Stock, exactly where it needs to be, without the hassle.

Storage, tax, movement, export, bonded warehouses, delivery schedules, FX rates  — the operational complexity adds up fast.

Fero coordinates it, tracks it, keeps it all compliant and all with the benefit of economies of scale.

Storage, insurance & duty handling across our network
Move stock across markets with vetted carriers
Track everything from one single platform
Explore operations

Workflows

Every link, working as one.

From producer to purchase order, Fero aligns the entire ecosystem — giving retailers real-time oversight, automated reconciliation and the operational agility of a fully connected network. So you can focus on finding the next hottest product, rather than dealing with the headache of trying to get on shelf.

One view across all suppliers and fulfilment partners
Automated settlement and inventory reconciliation
Turn fragmented supply into intelligent flow
Workflows in action
Are you ready to flow with Fero?
£1m+ Annual Sales
Trading for 24+ months
Selling Beer, Wines, Spirits & Non-alc
Operating in a supported market