Platform now facilitates over USD 1 Billion inventory and 100 million bottles traded across more than 30 markets.
London, 30 June 2026 – Fero (formerly Ferovinum), the new operating system purpose-built for the drinks industry, today announced it has surpassed $1 billion in total inventory traded through its platform. This landmark milestone reached less than a year after completing a $550 million securitisation deal last summer to help wholesale capital markets participate in supporting the industry. The platform has now facilitated the trade of more than 100 million bottles across more than 30 markets worldwide.
The figures reflect Fero's accelerating role as the critical commercial infrastructure for producers, distributors and resellers navigating the complex demands of cross-border and domestic drinks trade. The model, the first of its kind, is purpose built for the global drinks trade. It unlocks supply-chain efficiencies, while offering working capital that allows companies to navigate some of the unique challenges drinks businesses face. The Fero operating model allows business to transform inventory into a just-in-time asset, while the platform's intelligent trading and supply chain management does the heavy lifting required to get product to customers both domestically and reach new markets internationally.
Mitch Fowler, chief executive officer and co-founder of Fero, said: "Crossing $1 billion in traded inventory is a defining moment for Fero and for the industry we serve. What makes this milestone meaningful isn't just the number, it’s the scale of value our operating model has unlocked for the industry as improved margins, overhead savings and capital efficiency realised by our clients. We built Fero to remove the supply-chain complexity and capital friction that has held this industry back for decades. The pace that the industry is now adopting this new operating model proves the value we’re delivering."
Dan Gibney, chief financial officer and co-founder of Fero, said: "To hit over $1 billion in inventory traded, while simultaneously expanding to serve more than 30 markets and crossing 100 million bottles traded, is a testament to both the strength of demand and power of the platform we are building for the industry. The economics of scaling a first-of-its-kind platform are powerful when the underlying product is genuinely solving a problem, and these numbers reflect that."
The 100 million bottles milestone underscores the tangible, physical scale of trade Fero now supports – translating the platform's route to market and funding activity into real-world supply chain movement across the global drinks industry.
Fero continues to expand its capabilities and market presence across the UK, US, Ireland, Netherlands, Australia and beyond.
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About Fero Fero is a new operating model for the drinks industry. It is a platform built for the wine and spirits industry, providing supply chain efficiencies, funding, FX management, trade finance, logistics documentation and automated ordering for producers, distributors and importers. It is a new way to move, sell, fund and optimise drinks businesses regardless of the size of your business. Fero operates across the UK, US, Ireland, Netherlands, Australia and 30+ markets worldwide.
Media enquiries: Erin Smith at erin.smith@ferodrinks.com or you can phone at 07885654173
