London, UK – Fero, the fintech that offers supply chain technology coupled with the ability to release capital, is further investing in the future growth of its clients with the opening of a new co-working and events space designed exclusively for the drinks industry and boosting growth for their clients. The new hub will serve as a vibrant meeting place for producers, distributors and innovators across the drinks trade – a space where ideas, collaboration and connection can flourish.
Supporting the drinks ecosystem
The new co-working and events space embodies Fero’s commitment to building community and driving progress within the drinks ecosystem. From craft producers, to established brands or industry innovators, the space offers opportunities to work, learn and connect in new ways.
“At Fero, our mission has always been to empower drinks businesses to grow,” said Mitch Fowler, CEO and co-founder of Fero. “This new space stands as a part of the commitment we are making to our partners and clients and is a natural extension of that mission to empower drinks businesses of all sizes. It is a place to connect, collaborate and celebrate the remarkable creativity that defines our industry.”
Dan Gibney, the CFO and co-founder of Fero agreed: “We wanted to create a space that feels like the beating heart of the drinks industry – but that also sparks ideas and builds relationships. It’s not just about having a great venue; it’s about fostering an environment where brands, entrepreneurs and thought leaders can come together to shape the future of the industry. And it was also about looking for ways to further support our clients and the industry as a whole, outside of the platform and funding we provide.”
The venue is designed to be a hub of inspiration and collaboration – a setting where business and clients can work and where the craft and creativity of the drinks sector can be celebrated and advanced.
“We saw a real need for a neutral, central space where drinks businesses could meet, pitch, host tastings, and collaborate without needing to shoulder additional costs. We built this space to give back to the industry that shapes everything we do. It’s meant to lighten the load and grow without barriers,” said Fowler.
A space for events and collaboration
Located within Fero’s London office in the heart of Soho in Carnaby, the new space combines flexible workspaces, meeting rooms and an event space tailored for the dynamic needs of the drinks community.
Clients will be able to host private meetings, tastings and brand demonstrations as well as attend a number of Fero hosted events that will be released in the new year.
The space is customisable with screens to feature clients’ digital assets as well as having LED lit bar and light features that can be customised to any brand colours.
The space is meant to help elevate Fero’s offering, provide the opportunity for clients and partners to host enhanced experiences at no cost, a programme of Fero events that will help clients access industry experts that can help them expand in meaningful ways, alongside offering the space to organisations that help support the industry as a whole.
An exciting calendar of industry events
Fero will be curating a diverse programme of industry and client events, as well as sessions that bring together voices from across the wider drinks trade. From panel discussions and masterclasses to networking evenings, training space and tasting showcases, the calendar will reflect the breadth and vibrancy of the industry we serve.
The space will also be open for partners and clients to host their own events, providing a flexible and welcoming environment for brand activations, educational sessions, community gatherings and allow for clients to have a central London location to hold meetings.
If you are interested in finding out more about the events space please email us at marketing@ferodrinks.com.
