Next week Fero’s US team will travel to Las Vegas to attend the Wine & Spirits Wholesalers of America (WSWA) Access LIVE Conference, one of the most important annual gatherings for wholesalers in the US industry calendar.
WSWA brings experts together and focuses on the specific needs of wholesalers who sit at the heart of the US three-tier distribution systems. For producers, importers and technology partners alike, wholesalers play a critical role in connecting brands to retailers and on-premise accounts while ensuring regulatory compliance across state lines.
The US remains one of the most complex and influential wine and spirits markets globally, and wholesalers are central to its continued growth. As the industry faces increasing pressure around working capital, inventory visibility and operational efficiency, Fero sees wholesalers as key partners in unlocking a more connected, data-driven supply chain.
“Wholesalers are fundamental to how the US market works,” said Mitch Fowler, chief executive and co-founder of Fero. “At Fero, we believe that the next phase of growth in the US will be driven by stronger collaboration across the three tiers. WSWA is the ideal forum to have meaningful conversations about how technology and working capital can better support wholesalers and the brands they represent.”
Looking ahead to 2026, Fero is focused on identifying the right wholesale partners and brands that are forward-thinking and open to new ways of improving cash flow and scalability across their portfolios.
Joe Swanson, US head of spirits at Fero, sees WSWA as an opportunity to engage with leading wholesalers that help to fundamentally shape the US market and the show itself provides a chance to deepen those relationships.
“WSWA is a unique opportunity to engage directly with wholesalers who are shaping the future of the US market,” said Swanson. “We’re excited to listen, learn and explore partnerships with businesses that share our ambition to modernise the wine and spirits ecosystem.”
Fero looks forward to connecting with industry leaders in Las Vegas and continuing to build the foundations for long-term growth in the US market. If you are interested in speaking with the team that will be attending WSWA please get in touch with marketing@ferodrinks.com.
