Neurita goes global with 100% agave tequila
Multi-award-winning Neurita Tequila was founded by Lucy Smith, who had an obsession for margaritas, and spotted a gap in the market for a premium flavoured tequila that appealed to women and margarita lovers. Lucy had big ambitions to eventually expand to new markets like the US.
With the capital support and supply-chain technology on a unique single platform that Fero built, Neurita’s 100% Agave Tequila was able to drive growth in the UK and expand into international markets faster, while diluting less equity than planned.
Challenges Neurita faced
- Were looking at raising investment, but not wanting to dilute ownership
- Export strategy was hindered due to not having capital to produce 100% agave tequila
- Cashflow constraints to hit minimum order quantities for improved quality as growth started to take off
Why they've partnered with Fero
✅ Funding growth
Using funding to release capital from tequila stock in various stages, Neurita was able to increase production, introduce a new 100% agave tequila and break into the US market
✅ Unlocking export markets
Now able to hold stock funded by Fero in the EU and USA markets, Neurita was able to rapidly deploy stock to customers in new international markets
“Ferovinum’s platform helped with buying stock and cash flow — but the platform was so much more than I thought. It has helped me personally, in regards to orders, logistics, cash flow, duty payments and workload. Those are big things for a small business and it can be really hard from a cash flow perspective.
We always sort of had America in the back of our minds, but with the help of Fero we fast tracked that opportunity. We're doing it sooner rather than later. It was all of these different elements that have ended up being just so, so helpful for us.”
Results with Fero
- Used Fero funding to increase production and improve quality
- Unlocked new export markets
- Sell and ship directly to on-trade customers in UK domestic market
- Improved conversion rates and improved margin domestically, unlocking growth
+400 NEW LISTINGS
+4 NEW INTERNATIONAL MARKETS
+10% EQUITY SAVED
Ready to see what Fero can do for you?
Speak with our team of industry experts to see how Fero can bolster your business.