Hundred Hills journey of innovation and success
Hundred Hills Winery was producing top-class wines and had done a fantastic job getting listed at over 30 Michelin-starred restaurants across the UK, but Stephen and Fiona Duckett had bigger ambitions.
They set their sites on breaking onto the global stage. With the capital support and the unique supply-chain technology platform that Fero built, Hundred Hills was able to drive growth and expand into international markets.
Challenges Hundred Hills faced
- Capital was tied-up in wine in tank, wine that was ageing on lees and finished goods, constraining production levels
- Were not able to hold stock in the EU and USA further constraining growth due to long fulfilment timelines in export markets
- Sales was outsourced to a traditional distributors that owned the relationship with on-trade clients
How they've used with Fero
✅ Funding growth
Using funding to release capital from wine stocks in various stages, Hundred Hills was able to increase production and build a new cellar
✅ Unlocking export markets
Now able to hold stock in both the EU and USA markets, Hundred Hills was able to rapidly deploy stock to customers in international markets
“The Fero platform allows us to respond to emerging opportunities in international markets, dialling our access to working capital up or down as we need it.
It is a great product with a lot of useful applications. We view their team as good partners for us as we grow, bringing financial flexibility and an easy, supportive relationship to our business.”
Results with Fero
- The funding has increased production levels to allow for stocks to be held in key export markets
- Drastically reducing fulfilment timelines for international customers
- Own sales team is able to directly engage with on-trade customers without the use of a traditional distributor
- Translating to higher conversion rates and improved margin
+120% GROWTH IN NET SALES
+13 NEW INTERNATIONAL MARKETS
+50 MICHELIN- STAR PARTNERS
Ready to see what Fero can do for you?
Speak with our team of industry experts to see how Fero can bolster your business.