‍Format: Webinar
Date: Wednesday, 29 July 2026
Duration: 45 Minutes (Lunchtime)

Guest feature : Robert Joseph, wine connoisseur, writer, consultant and co-founder of the International Wine Challenge
Joined by: Mitch Fowler, Founder, Fero
Moderated by: Olly Lawson, Fero

Who's this for: Wine & spirits professionals

About this session:
Every business in the drinks trade from producers, importers, distributors and brokers  face the same challenge: the drinks industry is working capital intensive. But the cashflow trap looks different depending on where you sit in the chain. This session traces some of those pressure points: what ties up cash for a producer looks nothing like what ties up cash for an importer or distributor, yet all of them are quietly managing the same underlying squeeze.

Robert Joseph's recent piece from his Wine Thinking Substack,"Shortage of Cash: the Wine Industry's Biggest Problem. And How to Solve it.", explores why cash is the real constraint holding the wine trade back more so than grapes, brands or marketing.

Join us as Olly Lawson sits down with Robert Joseph and Mitch Fowler to unpack where the real gaps sit, what Joseph has seen across the industry business leaders are doing to try and address this and what happens when the usual cash flow constraints are taken off the table.

We'll open the webinar live chat for questions and have them answered towards the end of the event.

Register your place: Confirm your spot and you'll receive the webinar link directly.

This event is for you if you experience some of the following:
☐ Cash flow constraints: I'm paying out before I'm getting paid back
☐ Timing of oppoertunites: By the time I have the capital, the window's gone
☐ Receivables pinch: My customers pay slower than I pay my suppliers
☐ Stock: Cash is sitting on shelves or in warehouses, not in the bank
☐ Growth: The business is growing, but cash isn't keeping pace with it
☐ Seasonality challenge: Demand spikes require capital I don't have on hand at the right time