The new operating system for the drinks industry
What should be a business around creating exceptional drinks and experiences has become buried under logistics, compliance and cash flow. The drinks industry does not need another work around it needs a better way to operate.
That's why we built Fero.
Fero is a platform that moves your stock across the world and all the way to your customers’ doors.
Efficiently, compliantly and without complexity. And when cash flow is the thing that is slowing you down, Fero can unlock the working capital to keep your business moving. All from one place. So you can stay focused on what matters most. Getting exceptional drinks into the right hands.
We’re not a distributor.
We’re not a bank.
We’re the partner behind your business.
$1bn
$1bn
INVENTORY TrADED
100m
100m
BOTTLES MOVED
1000
1000
INDUSTRY Connections
30+
30+
MARKETS REACHED
Our Mission
To be the common rails the drinks trade uses to buy, sell, fund and move drinks.
One platform with three core components that give drinks companies the infrastructure to move faster, reach further and grow with more control.
One platform. Three jobs done properly.
Funding
Trading
Supply Chain
Separately, each of these is useful. And there are several businesses like ours doing one of these things. But none are doing all three.
Why? Because it is hard, but it ultimately will be what makes the drinks industry and our clients more resilient.
Together they're the reason a sale in one market can trigger funding, fulfilment and settlement without anyone re-keying a thing.
Drinks knowledge. Financial firepower.
Mitch Fowler
Founder & Chief Executive Officer
Raised in Australia’s Hunter Valley, surrounded by winemakers, Mitch spent 14 years financing global commodity supply chains at Macquarie and Barclays. He saw that drinks producers lacked the financial infrastructure available to industries such as energy, metals and agriculture - so he founded Fero to finally close that gap.
Daniel Gibney
Founder & Chief Financial Officer
Dan spent 15 years in corporate finance and debt advisory, helping companies and governments raise and restructure complex funding. At Fero, he turned that experience into the financial architecture behind the platform - giving drinks businesses more flexible access to capital and enabling Fero to underwrite stock at scale.
Fero is backed by Notion Capital, Semapa Next, BCI Capital and others.
Our board includes Jos White, co-founder of MessageLabs and partner at Notion Capital, and Dan Cobley, co-founder of ClearScore and Salary Finance and formerly MD of Google UK & Ireland.
How we work
We're the Robin, to your Batman
Every customer relationship stays with you. You remain the hero to your customers; we handle all the funding, trading and logistics quietly behind the scenes.
We take drinks seriously
Your stock is more than cargo. It’s your product, reputation and cash flow. We know the drinks trade, and that experience shapes how carefully we handle it.
We keep raising the bar
We’re always improving our platform and how we work, without ever compromising the control, care and reliability that your business depends on at every stage.
Partner with us.
Whether you make, move, or buy great drinks — let’s build what’s next, together. From funding and fulfilment to scale, we’re here to help you grow without friction.
Join us.
We’re always looking for great people who want to build, create, and make an impact. If you’re driven by purpose and love the pace of progress, you’ll fit right in.